Sunday, 10 December 2017

STATUS AND SCOPE OF WOMEN ENTREPRENEURSHIP This journal about status and scope of women entrepreneurship. As we know, Woman constitutes the family, which leads to society and Nation. Social and economic development of women is necessary for overall economic development of any society or a country and Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in India in the way in which it should be. So women entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. They are involved in business activities at all levels, making important contributions to economic growth. While many women are succeeding in business, they are still constrained by the gender values, norms and stereotypes in the environment in which they operate. Because of their reproductive roles they tend to be responsible for business as well as for most of the unpaid work in the household. They have less time to devote to their work and they are less mobile. A key issue, therefore, is whether women entrepreneurs face specific problems in setting up in business that is different from those faced by male-owned businesses. The present article deals with the concept of women entrepreneur, reasons to become entrepreneurs, advantages of women entrepreneur, present status, impediments, measures to remove obstacles, steps taken by the Indian Government in term of five year plans, schemes for promotion & development of women entrepreneurship in India and some leading women entrepreneurs of India.
Conceptual Frame Work of the Study (In the present study, it is conceptualised that performance of self employed women is a function of self-sphere system. Socio psycho system and resource system variable also affects the entrepreneurial characteristics of the respondents. Job satisfaction and net earnings are the determinants of entrepreneurial characteristics. if support- system in the form of training is provided then entrepreneurial characteristics. ) How to Develop Women Entrepreneurs? Right efforts on from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities. Following efforts can be taken into account for effective development of women entrepreneurs. • Consider women as specific target group for all developmental programmers. • Better educational facilities and schemes should be extended to women folk from government part. • Adequate training programmed on management skills to be provided to women community. • Encourage women's participation in decision-making. • Vocational training to be extended to women community that enables them to understand the production process and production management. • Skill development to be done in women's polytechnics and industrial training institutes. Skills are put to work in training-cum-production workshops. • Training on professional competence and leadership skill to be extended to women entrepreneurs. • Training and counselling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. • Counselling through the aid of committed NGOs, psychologists, managerial experts and technical personnel should be provided to existing and emerging women entrepreneurs. • Continuous monitoring and improvement of training programmers. • Activities in which women are trained should focus on their marketability and profitability. • Making provision of marketing and sales assistance from government part. • To encourage more passive women entrepreneurs the Women training programmed should be organized that taught to recognize her own psychological needs and express them.

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DEBBI FIELDS

Debbi Fields is the Founder of Mrs. Fields Cookies. The business was started in 1977 in Palo Alto, California as Mrs. Field's Choco...