DETERMINING WOMEN ENTREPRENEURIAL MOTIVATION: A REVIEW OF THEORETICAL MODELS

This journal illustrate about factors that affect the desirability and feasibility of entrepreneurial perceptions of new venture. First factor is personal characteristics. According to Bartol and Martin, 1998, these factors are made up of two main variables include personality characteristics and background characteristics. Majority women can start their business because of their personality such as need for achievement, locus of control, high tolerance for ambiguity, while the background characteristics that may influence women entrepreneurs include as childhood family environment, education, age and work history. Next one is life-path circumstances. It’s including unsatisfactory work environment, negative displacement, career shift and positive attraction influencer. Last factors is environmental/supporting factors. This is the most important thing that need to have in starting a business. Bartol and Martin, 1998, claimed that it is including the adequate financing, availability of skilled labour, accessibility of suppliers, accessibility to customers, availability of infrastructures such as land, transportation, electricity etc and availability of supporting service system such as incubators, support networks, living condition and so on. Those factors are the causes to the ability of the women to be success. The higher the intensity of these factors, the higher the possibility of having the new venture in term of entrepreneurial activity.